A Packaged Moment Spotted!

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Did you miss Packaged Moments #1? Here is another great example created by Salvador Dalí for Chupa Chups in 1969 via Co.DESIGN.



"Acutely aware of presentation, Dalí insisted that his design be placed on top of the lolly, rather than the side, so that it could always be viewed intact. It’s proved to be one of the most enduring pieces of branding ever and one that’s still used today, four billion sales later."


Gina Angie