Student Spotlight: FIFA World Cup
"This is a conceptual packaging for the official match ball of the 2014 FIFA World Cup. It is the most watched sports event in the entire world and for 2014, the expectations are higher because Brazil is the host country. It was designed to be as similar as possible to Maracanã, the most popular stadium in Brazil and where the final match is going to be played, this packaging was designed to be kept as a special souvenir. It is a way to remember exciting moments, and for those who can´t go to the event, be part of it someway. At the inside of the packaging its printed a top view of the stadium and the lid can be used as a base for supporting and exposing the ball."
Designed by Denise del Carmen a student of the Master's Degree in Packaging Design at ELISAVA, School of Design and Engineering