“Chocolates With Attitude is an exploration of today’s brand ‘archetypes’ by Dane Stiig Helgens Binggeli for his multidisciplinary consultancy Brand House. Presented as a high-quality, handcrafted chocolate collection, it was created by Konnerup Co. Each ‘archetype’ is resolved under one of twelve, 50‘s inspired calendar ‘pin-ups’, illustrated by Niels Ditlev and executed across 750g tin boxes by designer Kristin Brandt, working alongside the Bessermachen DesignStudio.
The chocolates retail as a consumer product on the Konnerup Co. website and function as a self promotional gift item for Brand House.
Photographed and illustrated from scratch, the pin-ups deliver a distinctive 1950’s nostalgia that appears remarkably authentic, while still conveying a contemporary vision, confidence, and consistent quality that appropriately reflect Brand House’s in-depth and holistic approach. The mixed script, sans-serif typography, non-format and spontaneous layout neatly mirror hand-painted signs and advertisements of the period, thus successfully reinforcing a very genuine aesthetic.
