"Beachy Cream approaches organic ice cream with light-hearted humor and nostalgia. Eating ice cream is fun and the packaging needed to not only reflect this, but also be easily portable and look just as delicious as the ice cream sandwiches inside. The results are a modern take on retro, utilizing a bright and creamy beach-inspired color palette. The use of color was carefully selected to differentiate the signature line up from newest gluten-free & dairy-free option. The overall packaging concept with Beachy Cream's fresh signature stripes was inspired by graphic beach balls, vintage pin-up, retro surf life and a nod to little polka dot bikinis. With names like Ginger Wipe Out, Strawberry Surfer Girl, Key Lime Cowabunga and Bitchin' Chocolate Chocolate, the packaging winks at surf slang and popular Beachy Boy songs from the past. While the overall package feels modern and graphic, you'll find an additional surprise of original Beachy Cream Girl pin-up photography on the back."
Designed by Nicole LaFave of Design Womb