Student Spotlight: The Hendrick's Gin Rickey

The Hendrick's Gin Rickey, a light, refreshing summer cocktail, packaged in a ready to drink bottle. Hendrick’s Gin, a departure from the traditional dry, bitter gins, has a lighter, softer character. A perfect base for the perfect cocktail.

 

 

With diners and drinkers looking increasingly toward well-crafted, classic cocktails, gin is poised to make a comeback. A gin cocktail made with tradition, yet with wit and character is the ideal usher. " I designed the package to reflect this image, building upon the quirky, Monty Python-esq character that Hendrick's has, and carrying it out through the single-serving bottles, the four-bottle carrying case, and the party-size liter."

Designed by Brandon Lee, a student at the Academy of Art University.