Svedka Limited Edition Packaging

Established created a pattern which generated an intoxicating, dizzying optical illusion when stared at, which reflected the intoxicating value of the product as well as the fun of a party.

 

 

By shrink-wrapping this graphic pattern all over the bottle, it popped of the shelf in an eye-catching way, setting it apart from its competitors over the holiday season in a cheeky and amusing way.