Chunks focuses on providing high quality home baked goods for dessert lovers.
The brand was to be designed to reflect a professional yet warm image while maintaining an elegant aesthetic. It should be iconic and recognized easily. The result uses simple classic typography that projects a strong brand. A symmetric symbol with a pleasant form was used to compliment the typography, adding a touch of sophistication and making the brand easily recognizable. A challenge was to make the packaging as low cost as possible to maximize utility, but doing so without taking away quality. By using only 3 colors, designing the box to be assembled without using glue, and screenprinting the stickers, the costs of the packaging was reduced drastically.
