Student Spotlight: Chunks

Chucksdiel22212

Chunks focuses on providing high quality home baked goods for dessert lovers.

The brand was to be designed to reflect a professional yet warm image while maintaining an elegant aesthetic. It should be iconic and recognized easily. The result uses simple classic typography that projects a strong brand. A symmetric symbol with a pleasant form was used to compliment the typography, adding a touch of sophistication and making the brand easily recognizable. A challenge was to make the packaging as low cost as possible to maximize utility, but doing so without taking away quality. By using only 3 colors, designing the box to be assembled without using glue, and screenprinting the stickers, the costs of the packaging was reduced drastically.

 
 

Designed by Manuel Llaguno 

Chunks packaging1

Chunks stationary

Chunks zoom2

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Chunks closeup