Student Spotlight : Drama Beer

This is a beer for the broken hearted

The project is a ficticious pack of longneck beers called Drama Beer.

 

 

"All of us have a favorite beer brand, sometimes those brands walk with us during specific years, or even a lifetime. We drink beer to celebrate, relax and enjoy ourselves. But there is another side unexplored by this market, which is when we go to the pub to forget our problems, when we are sad, when we've fought with our girlfriends/boyfriends or have taken a scolding from the boss. Drama Beer is for those times. Using a funny tone, four labels with messages of comfort and overcoming was created: "Do not drag me down", "I’m feeling better","Makes me happy" and "Healing a broken heart".

Designed by Leandro Crispim, a graphic designer from São Paulo, Brazil and student at FAAP (Fundação Armando Alvares Penteado).