Cup to Cup
by Gina Angie on 02/21/2012 | 2 Minute Read
"The first thing we did was create a set of visuals that better represented the quality of the Cup to Cup product. We reworked the logo design and icons associated with the company to provide a more appealing look. Once this foundation was in place, we introduced a labeling system that was more time and cost-effective. Previously, every coffee label had to be printed and cut before being added to the packaging. We introduced a stamping system for the labels that significantly increased efficiency."
Designed by Focus Lab
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