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Cup to Cup

by Gina Angie on 02/21/2012 | 2 Minute Read

Editorial photograph

"The first thing we did was create a set of visuals that better represented the quality of the Cup to Cup product. We reworked the logo design and icons associated with the company to provide a more appealing look. Once this foundation was in place, we introduced a labeling system that was more time and cost-effective. Previously, every coffee label had to be printed and cut before being added to the packaging. We introduced a stamping system for the labels that significantly increased efficiency."

 

Designed by Focus Lab

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