“Brief: Self directed project. I found there was a gap in the market and children had the option of unhealthy savoury snacks such as crisps or healthy fruit based snacks such as fruit an smoothies. I have choose to create a healthy vegetable based snack for children.
Outcome: I have created the brand ‘Grub’ which is a range of vegetable crisps aimed at children. The aim is to get children snacking on healthier foods to combat the increase in child obesity. The range includes carrot, beetroot and sweet potato crisps which can be bought in a multipack, aimed at mum’s who buy them and the children who eat them.