Just Cook Foods
This unique line of premium spice blends enable us regular folk to cook like professional chefs in our own homes. Designed by Strohl.
"We created a packaging system and brand identity that reflects the spices inside—honest, essential, and a little bit sexy. These proprietary mixes, developed by one of the founders (an executive chef and world class caterer), allow the home cook to create a delicious "how-did-I-do-this?!" dish every time. Whereas most spice brands rely heavily on stocky illustration, whimsical typography and murky color palettes—our combination of black and white with small splashes of bright color elevates the Just Cook system—allowing it to stand out in an overcrowded segment."
The circular lock-up on the lid is a modern take on a branding iron, featuring the same color coding on the front so that no matter how the tin is displayed, its easy to select your favorite blend. Matching color seals let the customer “break into” the tin after the first use—reinforcing the idea of freshness.