The brand and packaging needed to reflect the ISLAND, SEA and NATURAL element of the product without that green, eco or cottage industry look and feel that so many other natural bath and body brands adopt.
Whilst all products needed to follow a consistent theme, each range needed to be distinguished by it’s own identity by the use of colour, floral imagery or both. It was essential that the packaging reflected the quality of the product and ingredients used and was as unique and intriguing as the Island it was inspired by. Part of the brief was to design something that would look good in a bathroom and be a design statement in it’s own right. The design must appeal to a wide demographic and look high end without being too aspirational or elite, it should feel like an “Everyday luxury”.
