ABSOLUT vodka has commissioned Jamie Hewlett to create a special limited edition Absolut London bottle, in celebration of London’s creativity and rich style heritage. Set against a London backdrop, the bottle introduces key characters from the past who have influenced and shaped London’s present fashion scene, from a Dickensian gent and 18th Century Dandy, through to Pinstripe gent, 60’s chick, SKA, Punk and 80’s Casual.
The world’s most iconic vodka launches ABSOLUT® LONDON, the biggest and most high profile city series edition ABSOLUT has ever released. The latest limited-edition from ABSOLUT is a collaboration with one of the UK’s leading graphic artists, Jamie Hewlett.
Designed by London creative and visionary Jamie Hewlett, the bottle is a unique take on London’s style and fashion pioneers over the past 200 years. "London has such a fascinating and rich history which has inspired me over the years. For ABSOLUT London I chose to re-create 7 iconic characters from different eras who are largely defined by their style as well as their impactful contribution to London's culture at the time." says Jamie Hewlett.