Student Spotlight: Kohl's Private Brand - Market Square

"Kohl’s current tag line is “Expect Great Things.” The package designs will focus on the expectation of what the customer is buying and also add unexpected elements to make the packaging more interactive and fun. We introduced the a food gourmet line called " Market Square". Market Square created a packaging system that communicates quality ingredients , taste, to consumers at  firsts glance in Kohl's store.  We've  combined  with illustration, arresting photography and organic color palates to deliver the unexpected inspirational look."


Designed by Li Wang, Yashayu Qi, & Sarah Howard, students attending Academy of Arts University under the instruction of Tom McNulty.