“This project was a group assignment for the Diploma of Computer Graphic Design course at Natcoll design school in Auckland, New Zealand. The students involved is this project were: Joseph Mitchell, Jess Watson, Jess Moore and Eva Ni.
“We were given a brief to create an exciting, new sub-range of chocolate blocks for Whittakers, one of the leading and most iconic chocolate brands in the New Zealand market. Our solution was based on an alternative hero—the ‘Everyday Hero—a ‘regular joe’ and the antithesis of the traditional, dashing ‘caped crusader’. The packaging was carefully developed to appeal to our target market of ‘Hipster Professional Men’; young and successful males who still actively identify with alternative music, fashion and lifestyle products.
Student Spotlight: Everyday Hero
By
Published
Filed under
