Sales of the typical potato chip skyrocket during the summer months, so A3 Design created packaging that evoques nostalgia of picnics and summertime.
"With design elements that pay homage to the idea of the family picnic, evoke nostalgia and calls out to the nutritional value of the product, we created a package that jumps off the shelves from the typical earthy design of organic snacks and competes with the big guys and their greasy chips."
Firm - A3 DESIGN
Art Director - AMANDA ALTMAN
Design - ALAN ALTMAN