EdmundsonMartin created Brand Identity, Package Design, Structural Consulting for The Classic Cask, premium whiskey.
"Premium whiskies bearing The Classic Cask label are among the most rare and unique spirits. Each handcrafted batch offers unparalleled quality, richness, and intensity of flavor. Our mission was to revitalize the brand, ensuring it communicated with a smoothness and confidence that was previously lacking. Maintaining a handcrafted, artisan feel was also an important aspect. The new system is easily adaptable based on each custom batch and provides an obvious distinction from one to the next at shelf level. Tasting notes are incorporated to communicate the special experience in each bottle."
Designed by EdmundsonMartin, Florida