Featured image for Honeydrop

Honeydrop

by Jessica Sanchez on 12/12/2012 | 1 Minute Read

Editorial photograph

"Honeydrop launched a few years ago as a healthy low-calorie beverage sweetened with a spoonful of honey and brewed with juices and teas."

 

 

 

 

 

 

"Their initial package design caused consumers to struggle with the concept and message, so a redesign was needed to simplify and clarify the brand's position. The second evolution of the label design addressed many of the learnings found during the launch phase, however Honeydrop still found that their flavors were not differentiated enough for consumers and was seeking a new perspective on the label design.

Honeydrop asked Motto to explore the label design to improve the heirarchy and shelf impact, while keeping the current bee logo. We provided these conceptual solutions."

Designed By: Motto

Editorial photographEditorial photograph