Another Bloody Water
Since we unceremoniously (some say rudely) barged our way into the overcrowded bottled water market with a good-looking bottle, a smartarse name and a devil may care attitude it has come to our attention that our competitors don’t like us*. They think we are taking the piss. That we mock the overly flowery, exaggerated language and the poorly drawn waterfalls and diagrams of volcanos on their labels. They think that we are not taking the serious aquatic science of bottled water…well seriously.
So to quash any future smear campaign and rumour mongering they may come up with, we’re going to set the record straight right here. Smart Alec name – yes. Just another water – no.
First up our water is bloody good. Better than most. It comes from a spring, high in the Victorian Alps, which is a bloody long drive from civilisation (see: pollution). The only farms in the area are organic which means no nasty pesticides or any of those other evil poisons end up in the water. In fact we deal with the rampant blackberry problem by setting our deer on them. It’s a tough gig for the deer but they seem to like it. And while we’re blowing our own trumpet independent Government approved laboratories have done tests and they reckon it’s lower in sodium than all other major brands on the Australian market. Did we say it tastes bloody good?
So there you go, Doubting Thomas competitors – cards on the table. Enjoy Another Bloody Water, everyone. And then when you’re done with that enjoy another Another Bloody Water. And so on.* We don’t actually know if our competitors don’t like us. But being ‘competitors’ we’re pretty sure they don’t.
Identica has been appointed by Booost Trading to create and launch their new range of fresh organic juices called ‘Pip’:
"The packaging created by Identica has been developed to represent a fresh, honest approach for the premium 100% fruit blends. The range consists of organic juices bottled into a 1 litre offering and launches with three vitamin packed flavours; Cloudy Apple, Cloudy Apple with Cherry and Cloudy Apple with Mango.
The new range was specifically designed with ‘family’ in mind and incorporates the key brand principles of taste, health and a 100% organic product. Pip is positioned as a premium product but being sold at an affordable price point, making it more accessible to the more ‘eco conscious’ and ‘large family’ target market. Through eye catching design created with children and parents in mind, these ‘fun, fruity and full of goodness’, drinks are created with an aim to be shared and enjoyed by the family together.
Pip juices are made with 100% pure organic fruit, with no concentrates or hidden ‘nasties’. In line with company principles the fruit used is 100% premium organic grade and certified by the Soil Association. The entire chilled range contains no added sugar, no added water, no concentrates, colours or preservatives and importantly for kids – no ‘bits’.
George Corbin, Brand Manager at Pip said:
‘We have developed this range in response to consumer requests for an everyday, fresh and organic juice as an alternative to many of the concentrate filled and non-organic juices on the market. We involved consumers to help us formulate the range and the resulting work that Identica have produced in creating this new brand has been excellent, we are delighted with the results.
Richard Morris, Managing Director at Identica said:
We’re very proud of the work we’ve done for Booost Trading, and the launch of Pip is another step forward for the brand and the company – we’re delighted to be a part of their continuing success story’."
Closeups of the bottles after the jump.
Student Spotlight: Hot Cup Cold Spoon
"Branding, design and packaging for Hot Cup Cold Spoon, a new coffee house chain with its roots in the midwest. Company offers a wide variety of coffee products as well as their own homemade ice cream. Focusing on quality and service, this brand offers a unique contemporary look to a quality franchise."
Designed by Drew Roper who is currently finishing up his final semester as a graphic design major at the University of Missouri. More images below!