Suja

When designing the new Suja juice line, Bex Brands took a cue from than the products itself. The end result is a vibrant line up of Suja, coldpressed juice.

"We chose colors that reinforced the vibrant colors of their juices. We wrote copy that helped people get to know Suja, meaning we not only told customers the ingredients and how the juice was processed, but we also gave tidbits that helped customers know Suja as the friend who you could speak with about all things related to healthy living. Suja understands people have busy lives and may not have the time to eat six heads of lettuce, but they can grab a juice and get virtually the same nutrients. "

Designed by Jeremy Dahl & Becky Nelson, Bex Brands, San Diego