HP Sauce - Movember 2012

"HP Sauce and brand design firm Hornall Anderson have teamed up with the non-profit organization “Movember” to increase consumer awareness about their annual moustache-growing charity event, benefiting the fight against prostate and testicular cancer."

 

 

 

 

"Following the success of last year's campaign, Hornall Anderson created a new limited edition label with a moustache makeover across HP's 255g, 425g and 450g packaging varieties. The 2.5 million limited edition labels feature an image of a moustache and motivational messaging—“Supporting Mo Bros & Movember”—to champion the “Mo Growers.” Each bottle also communicates a different mo-tivational phrase including, “Moustaches keep your upper lip warm,” “Men with moustaches look stronger,” and “A great Mo makes a great man.”
 
And once again, the brave men of Hornall Anderson (from both sides of the pond) will be demonstrating their support by growing some impressive face fuzz to help raise funds for this fantastic cause."

 

Designed by Hornall Anderson, UK & US