Paul Mitchell’s Awapuhi Wild Ginger 2012 Holiday Gift packaging entices consumers with the Awapuhi experience, using luxurious black matte boxes with a hinge opening and tactile spot gloss UV coating on the images.
The Awapuhi Holiday Gift sets are available in 3 different categories: Deluxe, Care, and Style – each represented with macro images of the product inside: styling foam, treatment oil, and shampoo bubbles. Paul Mitchell’s Awapuhi line of luxury hair care is formulated with the fragrant juice of the Awapuhi ginger plant, which is grown on our own sustainable, solar-powered Awapuhi farm in Hawaii. All of the Awapuhi used in our products is harvested from this farm.
Credits:
Nanette Bercu,: Senior Vice President/Creative Director
Sharyn Belkin Locke: Design Director
Sharyn Belkin Locke: Designer
Pascal Aulanger: Photography
