Jimmy Brings Family is a new range of wines selected and sold under the recently launched Jimmy Brings brand, a Sydney-based alcohol delivery service fashioned on the 1920’s prohibition era. Created by Studio Sammut the labels follow the theme established by the visual identity and collaterals by appropriating criminal personalities of the period – conveying these through a mixed typographic style, photography and a newspaper aesthetic – to communicate the individual flavour profiles of the wine, deliver a playful spin on heritage and further the quirky character of the brand.
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