Hoppy Joe beer label design created by Daniel Brokstad.
"Lervig’s Hoppy Joe is the new beer in their Iddis-series based on old sardine cans famous from Stavanger. Carrying on the tradition from previous beers in this series, such as Lucky Jack and Betty Brown, this is also taken inspiration from an original tin can design, but made new and fresh and given a little attitude to match the beer. Hoppy Joe is an American red ale with a filling, fresh and fruity taste. There’s a lot of hopp in the beer, hence the name. Brewed in Hillevåg, Stavanger."