SOLO Propaganda was challenged to develop packaging for a super premium dog food.
"The brand launched is a premium product with unique benefits related to the high percentage of protein offered. After an extensive market research in resales, SOLO identified the bad illumination of the points of sale, coming up with the idea of highlighting the product betting on a clean packaging with white background and a few striking colors, standing out in a market loaded with visual information and calling consumers attention. Strategically, SOLO created icons with the important differences of Genesis, allowing easy identification and highlighting all benefits. Furthermore, we add value to the brand by creating a food program with internal and individual packages, which differentiates the brand in the market."
Designed by: SOLO Propaganda