Village Farms

Village Farms grows and markets greenhouse grown, high quality hydroponic produce throughout the U.S.






"Their varieties include a full line of hydroponic tomatoes, peppers and cucumbers that are grown in a way that is healthier for people and the planet.

Edmundson Martin was engaged to create a more current and cohesive brand voice to enhance shelf presence and freshness perceptions. The rebrand included the development of trademakable variety names that key on flavor profiles and simplify dual language application. The new packaging system utilizes clear labeling to enhance product visibility, while consumer-friendly typography and custom illustration combine to create the feeling of a contemporary farmers market."

Designed By: Edmundson Martin
Client: Village Farms

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