On a recent trip to New York City I went into Eataly, which is a sprawling marketplace housing a labyrinth of Italian restaurants and stands, down the street from the iconic Flatiron building. I was in dire need of precious carbohydrates, which is a story for another time, but my weakened state left me unable to turn my face from every gourmet treat in sight. There is serious packaging eye candy in here including Pastiglie Leone, which is one of the oldest artisan candy makers in Italy.
Hang Heung Cake Shop, Moon Cake Tins
Through out the years, I have collected many moon cake tins from Chinese Bakeries. Each year as the Mid-Autumn Festival moves closer, I look forward to seeing new designs from my favorite shops. These Moon Cake tins design from Elsie Tam, freelance designer from Hong Kong, are ones worth keeping. Some where in Hong Kong I am sure a girl is asking her grandmother if she can keep the tin after they are done with the cakes.
Sweet Lydia's is a Massachusetts confections company that needed some sweet new packaging that would look as good as their one-of-a-kind s'mores and candy bars taste. Worstofall Design studio in Brooklyn created a upscale, but fun and artisanal brand. Being hand-made treats, the new packaging was designed to give the personal touch needed, but with the professional polish to compete on the shelves in big box stores. With new packaging Sweet Lydia's went from her kitchen to a new bakery and sales increased 60% in the first five months compared to the same time period the previous year.
The Great British Butcher
Design by Day created branding and package design for The Great British Butcher, a new range of British-inspired rubs and seasonings prepared by MRC Flava, a third generation family owned company that started out in the butcher trade back in the 1976. "With the rising popularity of farm shops and gourmet butchers, the brief was to come up with a brand identity and packaging that built on the company's genuine British heritage, celebrates the tradition of the British butcher, and communicates good, honest quality"
Like the product, the packaging is simple, robust and wholesome, balancing both traditional and modern elements. The product's British heritage is communicated subtly through the logo, and the vintage-style typography gives a clear nod to the past. Playful illustrations on the side of each tin highlight the importance of the carefully selected, quality ingredients. Quality flavors for quality meat!"