John Lewis own Brand Premium Tableware

Irving & Co created this stunning design for John Lewis own Brand Premium Tableware. David Parfitt, photographer captivated the form and aesthetics of the products. Instead of using black or white (a common choice for glassware and tableware packaging), a warm grey/champagne was used to create a warm and inviting feel. Consumer can immeciately see how the product would fit into thier living room or kitchen. 



"The premium product category of the new John Lewis own brand tableware packaging designed by Irving & Co. This formal range of tableware inspires and engages the customer through knowledge, provenance and quality. Underpinned by beautiful and precise photography by David Parfitt, which captures the form and aesthetics of the products."

Designed by: Irving & Co

Designers: Julian Roberts, Ian Robertshaw

Photgraphy: David Parfitt