Aduna brand doesn't only say "Feel Vibrant, Feel Good" on the label, Carter Wong Design made sure you can feel the vitality and vibrancy of Africa through the package design. 




"Aduna is an Africa-inspired premium lifestyle brand focused on creating innovative products from African natural ingredients with outstanding potential for health and wellbeing. Aduna means ‘life’ or ‘world’ in Wolof, the local language of Senegal and The Gambia. Their mission is to breathe the vitality and vibrancy of Africa into the daily lives of people all around the world, whilst creating a virtuous circle which feeds positive impacts back to the source.

The Feel Good Fruit: Baobab fruit pulp is a nutrient-dense raw whole food perfectly designed by nature to help with the nutritional needs of modern living
Its unique and extraordinary range of health, beauty and social benefits leaves you feeling good, looking good and – just by using it - doing good. 
Feeling Good: Baobab contains fourteen essential vitamins and minerals and is an excellent source of vitamin C, calcium, potassium, thiamin (vitamin B1) and fibre and a source of Vitamin B6. It is almost fifty percent fibre and has one of the highest antioxidant capacities of any fruit in the world. This gives it an amazing range of benefits, from helping with energy metabolism to supporting the immune system.
The Baobab Tree: Known as ‘The Tree of Life’ or ‘Upside Down Tree’, the prehistoric baobab is an icon of the African savannah, a symbol of life and positivity in a landscape where very little else can thrive." 


Designed by Carter Wong Design, London