LFH Design refreshed Lyons brand look, bringing the brand into the 21st century, mixing the heritage with the modern family. The brand proposition, according to LFH, focuses on “putting the home at the heart of the brand”.
“The new brand architecture firmly places the Lyons brand mark at the heart of the range, with strong colours used to highlight each variant within the range, whilst retaining a strong family feel. The strapline ‘Come in, I’ll put the kettle on’ emphasises the informal, homely nature nature of the brand and the notion that the world can be put to right over a cup of tea and a biscuit.
LFH design director, Sharon Kitsell said: ‘The Lyons Corner House was a national institution. However, it was time for Lyons to leverage its wonderful history and heritage by engaging with today’s consumer.’
Stuart Wilson, chief marketing officer at Burton’s added: LFH fundamentally understood the roots of the Lyons brand and successfully managed to bring it into the 21st century.
“The notion of the Great British Welcome is a really appropriate fit for consumers celebrating their heritage of a good value favourite biscuit with a cuppa. LFH has managed to achieve the perfect convergence of ‘the right brand to the right market at the right time.’ ”
Designed by LFH, UK
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