Salad Creative was approached to create a “Brit” themed bag to fit the patriotic revival of 2012 (thanks to the London Olympics of course) to be used in the retail environment.
“International packaging manufacturers Classic Bag approached us with a new product which they planned to promote within the high street fashion retail environment. Keen to be part of this years patriotic revival, they named it ‘BritBag’ and asked us to create suitable identity and branding for a range of different sized products. The resulting logo and accompanying set of patterns provided a subtle but stylish means through which to convey the theme.”
