T-H-X (Total Hair Experts) is a personal electrics hair brand. In a category saturated with hairdressers and celebrities the challenge was to create and launch a range of electrical hair tools with consumers in mind – to offer accessible styling expertise for real people. Click to see the complate range of product packaging as well as posters and booklet created for T-H-X.
”The brand needed to be authoritative, but inclusive to its users. Fashion and hair styling is a complex thing which is why it was important that we didn’t alienate consumers by being too catwalk. We wanted to connect with consumers, and ensure that the brand appealed to them. On pack and online we offered insights from the experts and ensured that they were inspirational and above all achievable at home”
The packaging features a consistent brand architecture across the portfolio with a palette of vibrant colours, finishes, and hairstyles, allowing segmentation across the standard and premium tiers. The pack structure displays the product supported by bright accent colours which also feature within the product styling.
Designed by We are Him & Her, UK
