I am loving this bread packaging by KS Design Studio, it is a great use of a clear substrate combined with great typography.
"All-natural artisan Swiss rye bread made using traditional methods.
The creative direction for the brand and packaging was inspired by traditional Swiss design and assisted by using a font called Swiss.
A range of complementary colours was used and the breads natural texture allowed to show through to define varieties.
The simple and uncluttered packs reinforce the key selling point that all is natural."
Designed by KS Design Studio