When the Granville Island Tea Company decided to move from their small shop into a larger retail space, arithmetic creative came on board to re-brand and reposition the Public Market staple. While the tea remained the same, the brand was in need of a new look and feel.
Share your thoughts on this dramatic redesign below.
“With a focus on revitalizing the Granville Island heritage brand, arithmetic put extra care and attention to detail to develop an iconic mark that would celebrate the rich history of tea and heritage shops that the owners were inspired by when first opening in 1999. With careful consideration to ensure that the many loyal customers would retain a connection to their favourite tea shop, arithmetic played homage to the richness of tea trading companies from the past by moving away from the green tins and introduced a regal colour story of gold and black and developed a logo and packaging system that celebrates the quality and craft of the tea products through flourishes and fine line detailing.
arithmetic’s re-design of the logo, labels and tins preserves the legacy and heritage of the brand, while elevating it’s perception and appealing to a broader demographic.”
Designed by: arithmetic creative
Designer: Margherita Porra
Client: The Granville Island Tea Co.
Before:
After:
