Student Spotlight: Milko

Interesting milk package design.

"When I was taking a workshop of creativity at the master of packaging design at ELISAVA in Barcelona. Professor David Espluga ordered us a redesign of mass consumer product. The product I chose was the pack of milk, because it’s an essential product in every home. The first thing that came to mind was an aluminum can, because you can take it any place. This way helps to differentiate and easily distinguish Milko from other milk packaging. I thought of a simple idea to incorporate the utters on the can too better identify that the drink is milk. The different colors were used to help identify the different kind of milk and flavors. For example brown can means that is chocolate milk. Also they have written a number so you can easy identify it too."

 

 

Designed by Alfonso Sotelo