Cereal brand Jordans have unveiled a new packaging identity and range design created by entrepreneurial and creative branding agency 1HQ.
“The new design will initially be launched across Country Crisp and Muesli from December and roll out across other Jordans products in 2012. Taste values and Jordans’ commitment to the British countryside is at the heart of the new packaging, which is underpinned by all of its cereal farmers dedicating 10% of their land so that British wildlife such as Barn Owls have a home. 1HQ Client Director, Sajag Patel says, “We were briefed to reinforce Jordans’ credentials within the cereals category. It has been a delicate balance to design individual packs within the full range whilst communicating the Jordans brand values in a clear and consistent way.”
