Student Spotlight: Expedition
Expedition is a shop in Russia which sells different goods for city dwellers who like to spend their free time in the country side. Picnics, short walking, and journeys are their specialities.
"What distinguishes them from other shops is that they are more about creating a story than just selling goods. They are full of spirit, adventures and discoveries. They are also quite humorous. Here is the identity and packaging for the knife in two versions. The knife is secured inside the real log which should be opened with the axe or some other tool. The second one plays on the same idea but with less expense. Also the shopping bag is made like a rucksack to emphasize the company's character."
Designed by Kirill Ermoshin, student of The British Higher School of Art and Design.