"LongLight was developed to address the Russian consumers and the Russian market to adopt the new ideas of "energy saving" in every day life.
The name development (LongLight) came form the need to stress the longevity of the energy saving bulbs and their long life cycle. Furthermore, a descriptor was chosen to insure the consumers that they are saving on energy without loosing any brightness and light from the product. The packaging was chosen to stand off strongly on the shelves among other lamps present on the retail market. The simplicity of the composition in combination with strong and bright graphical image creates a sense of friendliness and warmth which is much appreciated by the user. It attracts the eye and insures a high quality and durability."