“Internationally renowned fashion brand SuperTrash is successfully managed by top entrepreneur Olcay Gulsen. The brand not only offers clothing, but shoes, accessories and lingerie as well. And, like each major company in the fashion industry, SuperTrash is also launching its own perfume: “Phenomenal”. The perfume will be introduced at the Amsterdam Fashionweek 2012. For its packaging design SuperTrash teamed up with CARTILS, the well-known international branding and packaging design agency.
CARTILS’ main objective was reflecting the unique and authentic SuperTrash brand image in its design. A brand that revolves around living a successful life, being sophisticated and exposing yourself as you are. “Phenomenal” by SuperTrash targets independent women with great sense for fashion and style. Therefore CARTILS crafted the design to present a combination of outspoken personality and effortless style. Gaston van de Laar, Group Director Client Services at CARTILS explains: “The powerful angular bottle shape represents independence and confidence, while the cap texture and gold colouring show the absolute class and style the international brand stands for. The sophistication and great sense for fashion are underlined by the delicate ribbon and SuperTrash charm.”
