Packaging for a family-owned and operated mussel farming business called The Coromandel Mussel Kitchen and located on the Coromandel Peninsula of New Zealand.
“The Client’s business growth and development of vision meant that their original branding had become dated and outgrown. Curious Design was tasked with modernising their identity and creating a cohesive look that could be extended to multiple packaging formats (specifically cartons, pottle labels, pouches, and hang-sell) for a variety of product offerings and other applications – stationery, websites, and vehicles etc.
It was important to the owners that we were able to capture the history of the business, and reflect their attitudes towards sustainable mussel farming practice and traditional values – those of the family and of rural New Zealand.
