“By focusing on a powerful brand sign and reinventing the entire product language, Blackandgold create a fresh and colorful packaging line, with funny offbeat product messages, totally in line with the brand spirit!

Quick (fast food restaurants), N°2 in France and N°3 in Europe, had to modernize its entire packaging line, to develop a strong, consistent and aspirational brand identity. (No evolution of the graphic line since 2006). Face to its competitor, Quick had also to embody its positioning on Taste by focusing on perceived quality and appetency, by boosting its offbeat tone of voice to be attractive for the 15-35.