This packaging project was based around the Under Armour Armourbite Mouthguard which is an advanced performance athletics product.

“I wanted to develop a sleek mouthguard carrying case that would be fitting of a high-end piece of sports equipment and one that would convey to the athlete the performance benefits the product would confer. The design is suggestive of a large feline and all of the athlete-related qualities that would denote (speed, strength, agility, fierceness, etc).”