Student Spotlight: Collectors Edition Series for Oscar Mayer

"Oh.. I wish I were an Oscar Mayer Wiener..."

"Oscar Mayer has been warming the hearts of children and families since the year 1904. This posed for a great opportunity to create and design a Collectors Edition series for Oscar Mayer. These packages are designed to remind the consumer of the good 'ole days, while still looking new and exciting. The illustration and design of the package is displayed in a friendly 1950's, style to promote the nostalgia the company continues to bring to families around the world. The illustrations were a close collaboration between myself and a good friend, Jacquelyn Estay."


Designed by Donna Roggi, a student under the instruction of Thomas McNulty at Academy of Art University.