Pavilion

“Matthew Algie approached us to create a new brand identity that would reinforce the company’s long standing positioning in the tea community.

Matthew Algie Esq. first began blending tea consignments in 1864, proudly packing them for Victorian Tea Pavilions. Over 140 years later, the company continues to take pride in its rich history (and its tea, of course) and wanted us to create a new identity to reinforce this reputation.

Having assessed their competitors and target audience, we aimed to acknowledge the product’s heritage while appealing to the more contemporary tea-drinker.