Brand Spotlight: Studio Neat
Packaging as simplistic & innovative as the products inside. Interview after the jump!
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Gina Angie: Before launching your first product through Kickstarter, what did you and Tom do for a living?
Dan Provost: We were both working full time as designers. I worked at frog design as an interaction designer, and Tom worked at Potion as a software engineer/developer.
Gina Angie: You seem to keep things very basic when it comes to design elements and information on your packaging. How do you maintain your style without under designing?
Dan Provost: A combination of intuition and iteration, I suppose. Tom and I have similar tastes but we work well to keep each other in check and balance the other out.
Also, Studio Neat products are sold primarily online, so the packaging doesn't necessarily need to be "retail friendly." The customer generally knows what they are getting when they receive in the mail, so our packaging is more about creating a delightful first impression, rather than needing to fully explain what the product is/does.
Gina Angie: How did you come up with the Deluxe Glif+ packaging?
Dan Provost: We knew for the Glif+ the normal Glif packaging card wasn't going to work, so we needed to come put with something that could house all the parts. The idea of having packaging that turns into a little tripod just kind of came to us one day, and we worked closely with out printers, Keystone to make it happen. It's a little bit of a gimmick but we like the idea of every single part having a function and a use.
Gina Angie: Anything else you would like to share about your company or packaging?
Dan Provost: We are big fans of reduction and simplicity whenever possible. The vast majority of our customers receive our products in the mail, so there are different constraints than if we were designing for a retail space, but the constraints can be quite liberating.