Find It. Read It. Pass It On.

"Working with a very limited budget to launch their new brand and announce the grand opening of their new space, Weller Book Works tasked creative shop Super Top Secret with creating a campaign to get the word out. Operation Book Drop commenced. STS illustrated seven custom covers for publisher-donated books (like Sara Gruen's bestselling Water For Elephants) and wrote messages like "Knowledge is Power. Consider Us Your Armory." to set the tone for the campaign. At midnight on January 8, almost 1,000 books were dropped guerilla style in high traffic areas all around Salt Lake City, encouraging those who discovered the books to: find it, read it, and then drop it somewhere for someone else to find. For more details on Operation Book Drop, check-out: http://wearetopsecret.com/2012/01/weller-bookworks/ orhttp://wellerbookworks.com/bookdrop/."