I love the way the striking accent color is balanced through the playful (yet elegant) serif typeface and white negative space.
"The man, Marqués de Burgos, is an invention of our design department. A fantastic character, with adventurous profile and romantic soul. For the development of this packaging we endow an element of personality to the presentation and to reflect, in essence, nature invented the Marqués. An air balloon with "retro" style was the solution. A dynamic, colorful and very visual packaging that responds perfectly to the assumptions set by the client."
Designed by (calcco) Comunicación Visual
Creative Director: Raúl Barrio, Sergio Aja