"Belvedere Vodka has partnered with (RED)TM to introduce the BrandOpus designed (BELVEDERE)RED Special Edition. The world’s first super premium vodka continues its partnership with (RED)™ and its Special Edition to raise proceeds for the Global Fund™, the world’s leading financer of programs to fight HIV/AIDS in Africa. The special edition allows consumers to enjoy the same naturally smooth, unadulterated Belvedere vodka found within the original bottle, whilst helping to eliminate HIV/AIDS through a simple purchase of the Belvedere (PRODUCT)RED.
For (BELVEDERE)RED Special Edition BrandOpus built on the brand architecture they had already created for the brand over the course their four year partnership. The result is a simple design that focuses on the colour, and the cause, without distracting from the core Belvedere equities.
John Ramskill, deputy creative director of BrandOpus, says: “The design is clearly Belvedere, retaining the strong identity and heritage behind the brand, with subtle tweaks and strong messaging to highlight the benefits of the (BELVEDERE)RED Special Edition.“Belvedere are contributing 50% of profits from the sale of (BELVEDERE)REDSpecial Edition to the Global Fund. (BELVEDERE)RED Special Edition is available in three sizes: 750 ml, 1 litre and 1.75 litre formats throughout theUK and 26 other markets worldwide now."