Beautiful paper bag design for Sweden's Axfood

Axfood came to me with a brief; “Create a line of paperbags that can be used in any of our supermarkets. They need to feel traditional, warm and provide a value of some kind.”


"From that I sat down a drew out the lines of this concept. We took tradition from a classic wallpaper pattern. We took colors from earthy, warm and traditional color guides. And we provided value with short information and tips about the products in this area. To complete this we took photos that had a lot of craftsmanship-feel to them. Both the wallpaper pattern and the photos can be used in the stores interior and displays."

Designed by Elving Design

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