Jungle Formula Insect Repellant
Reach Brand, a UK based branding and design agency redesigned Jungle Formula's packaging, creating a less aggressive product, but still reminds consumers of the alarming and potential danger of insects.
Reach kept Jungle Formulas' strong visual equities: its logo, the green and white colourways and the inverted red triangle. They have also created a "non aggressive but very emotional reminder of the ‘insect problem’ is water & foliage i.e. where insects thrive & would become a pest. It creates a subconscious ‘itching’".
The introduction of an IRF factor (insect repellant factor) as per sun protection factors make the range easy to understand & shop.
Designed by Reach, UK